University of Chester Rebrand

The design team was asked to propose ideas for a University of Chester rebrand. I pushed the concept as far as possible without losing the identity. The logo keeps the old shape and the cross. It’s simple and single-colour so it works across all media, and it’s intended to be recognisable without the “University of Chester” text. The logo was drawn in Adobe Illustrator and the example materials were created in Adobe InDesign.